Product Development Professional (NPDP) Certification Exam Study Guide Provides You With 100% Assurance of Getting Certification - PDFTorrent

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The NPDP certification exam is designed for professionals in the field of product development who want to demonstrate their expertise and commitment to their profession. NPDP exam is open to candidates from a variety of backgrounds, including engineers, marketers, designers, and project managers. NPDP exam covers a range of topics related to product development, including the product development process, market research and analysis, product design and development, and product commercialization.

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The Product Development Professional (NPDP) Certification Exam is a globally recognized certification for product development professionals. Product Development Professional (NPDP) Certification Exam certification is administered by the Product Development and Management Association (PDMA) and is designed to validate the knowledge and skills required for successful product development. The NPDP Certification Exam is a comprehensive test that covers all aspects of product development, from ideation to launch.

PDMA NPDP Certification Exam covers a range of topics related to product development and management, including product strategy, ideation and concept development, product design and development, product launch and commercialization, and product lifecycle management. NPDP exam is designed to test candidates on their ability to apply these concepts to real-world scenarios and problems that arise during the product development and management process.

PDMA Product Development Professional (NPDP) Certification Exam Sample Questions (Q40-Q45):

NEW QUESTION # 40
Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

  • A. Secondary research
  • B. Primary research
  • C. Qualititative research
  • D. Quantitative research

Answer: B

Explanation:
Primary research refers to the process of collecting data directly for the specific purpose at hand. This type of research is tailored to meet the unique needs of the researcher and can include methods such as:
Focus groups: Small, diverse groups of people whose reactions are studied to gauge the response to a particular product, service, or concept.
Surveys: Structured questionnaires designed to gather specific information from a targeted audience.
Primary research is essential for obtaining relevant and up-to-date data that addresses specific research questions directly. Reference: "Marketing Research Essentials" by Carl McDaniel and Roger Gates provides an in-depth look at primary research methodologies.


NEW QUESTION # 41
A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

  • A. Market testing
  • B. Rollout strategy
  • C. Beachhead strategy
  • D. Market expansion

Answer: C

Explanation:
A beachhead strategy involves launching a new product in a specific, targeted market segment initially and, upon achieving penetration and success in this segment, gradually expanding to additional segments. This approach allows the product manager to focus resources and efforts on a defined group, ensuring a strong market presence and learning from initial market reactions before broader roll-out. This strategy minimizes risk and maximizes impact by building a solid foundation before expanding. References: Moore, G. A.
(1991). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business.


NEW QUESTION # 42
New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz

  • A. I, II, and III
  • B. II and III
  • C. I and III
  • D. I and II

Answer: A

Explanation:
New products can be classified into several categories:
I. New to the world products or breakthroughs: Innovations that create entirely new markets, such as the personal computer.
II. New category entries or platforms: Products that introduce a company into a new category or market segment, such as Intel's 386 processors.
III. Additions to product lines or enhancements: Incremental improvements or extensions of existing products, such as the Pentium 500MHz processor.
All three categories represent different types of new product development. References: Kotler, P., & Keller,
K. L. (2016). Marketing Management. Pearson; Crawford, C. M., & Di Benedetto, C. A. (2011). New Products Management. McGraw-Hill Education.


NEW QUESTION # 43
Which of the following best describes a new product portfolio management system?

  • A. A dynamic decision process whereby a business' list of active new product projects is constantly updated
  • B. None of the above
  • C. A decision process that generates a once a year new product project funding list.
  • D. A multi-project management process whereby resources are balanced across projects generating a constant list of funded projects

Answer: A

Explanation:
A new product portfolio management system is best described as a dynamic decision process. This system continually updates and balances a business's active new product projects, taking into account changing market conditions, resource availability, and strategic priorities. This approach ensures that the portfolio remains aligned with the company's objectives and can adapt to new opportunities or challenges as they arise.
References: Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Products: Picking the Winners. Basic Books.


NEW QUESTION # 44
In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

  • A. Business case development
  • B. Concept evaluation
  • C. Concept generation
  • D. The fuzzy fornt end

Answer: D

Explanation:
In the early stages of the new products process, there is a lot of uncertainty, and these stages are often referred to as "the fuzzy front end". This term describes the initial phase of the product development process where ideas are generated, explored, and refined before formal development begins. It is characterized by ambiguity and unstructured activities, such as brainstorming, concept development, and preliminary market research. The goal is to clarify and solidify product ideas to transition them into more structured development phases.


NEW QUESTION # 45
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